justin.tv p0wns King Content

enric wrote this 1:48 am:

In NewTeeVee's March 29, 2007 article, "Eisner: The Web Doesn't Change Content", Michael Eisner makes the same contention as Barry Diller that content is king across all media. Michael Eisner:

I don’t look at it as web content. It is being distributed in a different mode. Hopefully [people] will forget whether it’s sitting on their lap or on a screen or on a desk, they’ll just be engaged in what the characters are saying. I don’t care about the technology, except that it opens up eyes to content.
Barry Diller:

"There is not that much talent in the world," Diller said. "There are very few people in very few closets in very few rooms that are really talented and can't get out."

"People with talent and expertise at making entertainment products are not going to be displaced by 1,800 people coming up with their videos that they think are going to have an appeal."

Now I love the p2p DVD quality downloads of Veoh's "Battlestar Gallactica". But what appears to be missing from Eisner's and Diller's perspectives is that a mass conversation system has existed as long as radio, film, and television. First as telegraph, then telephone and now with the internet. But it isn't until recently that Doc Searls, Jeff Jarvis, Richard MacManus, et. al. have clearly and popularly conceptualized the net as conversation.

With the convergence of film/television media with telephone technology in the internet, conversation enters into the media milieu. The dynamic of unreal and scripted reality-tv explodes into actual reality tv of justin.tv. The tech geek, Justin, who probably couldn't fight his way out of a paper bag to write compelling content has constant avid viewers, traditional media coverage. There are no writers, producers, actors or editors. Viewers are in a conversation with justin.tv in chat, in person by showing up in a location of his daily itinerary, calling him on his cell phone, and so forth.

The traditional media addage of "content is king" now has a powerful new competitor in conversation media.

Tags: , , , .

Comments are closed.